RIPPING PAST
THE NOISE
Electric UTVs are often perceived as underpowered, impractical, short-range, unreliable, and overpriced. Super Powers Mobility wasn’t introducing just another vehicle to the off-road industry, they were introducing an entirely different way of thinking about performance, utility, and electric mobility. The challenge went far beyond awareness. The content needed to stop attention, overcome skepticism, build trust, educate buyers, and make ownership feel tangible and believable.
TURN ATTENTION
INTO TRUST
Instead of relying on viral moments alone, we developed a multi-layered organic content system designed around audience psychology and buyer behavior. Every piece of content served a specific purpose within the larger ecosystem.
The strategy focused on four funnel stages: engagement bait, authority + utility, brand confirmation, and long form.
Engagement Bait
High-attention content designed to stop the scroll, spark curiosity, and fuel purposeful conversations.
Authority + Utility
Educational and performance content that providing real-world capability, context, and value.
Brand Confirmation
Content that validates the decision and builds trust around ownership.
Long Form
Documentary-style content that deepens emotional investment and brand legitimacy.
Strategy in Motion
Dirty Martini Studios led the execution behind Super Powers Mobility’s content ecosystem. The system blended cinematic production with raw social footage, startup culture, documentary storytelling, educational utility, and internet-native pacing to create content that felt both polished and authentic. Every asset was designed to build long term brand legitimacy, not just short term engagement.
Stop Attention
Scroll-stopping hooks designed for a skeptical audience.
Build Trust
Human, transparent content that made the company feel real.
Educate Buyers
Utility-driven posts that answered practical questions.
Shift Perception
Content that reframed electric performance for off-road users.
Create Intent
Longer content that helped serious buyers take the next step.
Double Down
The system doubles down on what earns attention, trust, and buyer intent.
BUILT FOR THE FEED
The goal wasn’t to post more. The goal was to create a system where every video moved the audience one step closer to understanding, trusting, and wanting the product.
Measured in Momentum
The goal wasn’t vanity metrics. The goal was building trust, legitimacy,
and real buying intent around an entirely new category.
Our 90-day results are:
BEYOND THE METRICS
The strongest content didn’t just get views. It balanced attention, education, identity, authenticity, and emotional connection. That’s what turned SPM from a product people saw into a brand people started to believe in.
What tree do you plug into for charging in the woods?
What happens when u run out of charge on the trail?💀
Gas > Electric
Electric will never be the future for UTVs.