001

THE BEGINNING

THE LOCAL VIDEOGRAPHER

Before there was a business, there was a camera.

Every chapter has a moment where the story truly begins. For Kenny, that moment came in June of 2011 with a borrowed camera and a music video for Will Mack's single, Zombies, The Walking Dead. What started as a passion filled creative project quickly gained attention throughout Pittsburgh's local music scene. As more artists reached out, Kenny became known throughout the scene by a nickname that would follow him for years to come: "Klews." What began as a single music video soon became an obsession with storytelling, marking the first chapter of a much larger journey.

002

LOS ANGELES

WILD WILD WEST

At 21, the story moved west.

At 21 years old, Kenny packed a few bags of clothes and moved across the country to Los Angeles in pursuit of something bigger than himself. Six months into his new life in LA, he landed a job at Warner Bros., placing him inside the very environment he had dreamed of being a part of. The reality, however, was far from glamorous. With little money, long days, and exhausting commutes between Downtown Los Angeles and Burbank by train and bus, every step forward had to be earned. But despite the challenges, one thing never changed: he was exactly where he believed he needed to be, and nothing was going to stop him from chasing the future he envisioned.

003

A NEW PERSPECTIVE

If You Don't Love It, Change It

The documentary became more than a project. It became a philosophy.

After spending time in Los Angeles, Kenny returned home with an idea that sounded completely unrealistic. He wanted to travel to all 48 continental states in just five months and film a music video in every single one. When he shared the idea with his best friend, Randy Jenereaux, there was no hesitation. The challenge was set, and the work began.

For months, the two worked relentlessly, reaching out to bands across the country and building a route that most people would have considered impossible. Somehow, they made it happen. With all 48 states booked, they loaded up the car and set off on a journey that would test them in ways they never expected.

The road was far from glamorous. Money was tight, hotels were rarely an option, and most nights were spent sleeping in the car. Some mornings began in freezing North Dakota parking lots, while other nights ended on couches, spare bedrooms, and floors generously offered by the bands they met along the way. Every mile required sacrifice, but quitting was never part of the plan.

What started as a filmmaking project quickly became something much bigger. Every state introduced new people, new cultures, new music, and new perspectives. The experience revealed just how much of the world existed beyond their own backyard and reinforced a belief that would shape everything that followed: if you want a different life, you have to create it yourself. That realization eventually became the philosophy, "If You Don't Love It, Change It."

Five months later, the journey came full circle. After completing all 48 states, the documentary premiered in Pittsburgh with a special release event. Bands featured throughout the film traveled from across the country to perform, and later that night everyone gathered together to watch the story they had become a part of. What began as an impossible idea had become a reality.

004

LIFE ON THE ROAD

The Big Time

After the documentary came the tour.

Over the years, Kenny's relationship with The Big Time continued to grow. What started as filming a local band eventually turned into something much more. He spent months on the road with the group, creating content, documenting their journey, and building friendships that extended far beyond the camera.

One opportunity led to another when the band partnered with Sheetz for a massive show at the Jaffa Shrine in Altoona, Pennsylvania. The event brought together artists, business leaders, and industry professionals, creating connections that would quietly shape the future. At the time, it felt like another exciting project. Looking back, it was a pivotal moment in Kenny's career, even if he didn't realize it yet.

After the show, Kenny and the band packed their bags and headed west to Los Angeles. There, he helped document the recording of The Big Time's new album while continuing to create content around the band's next chapter. The experience offered a behind-the-scenes look at the creative process and further solidified his place within the world he had spent years working toward.

005

FOUR CHORD

FOUR CHORD
MUSIC FESTIVAL

No second takes. No perfect conditions. Just instinct.

When Four Chord Music Festival 4 came around, festival founder Rishi Bahl offered Kenny the opportunity to shoot his first major music festival. At the time, it felt like another exciting project. In reality, it was the beginning of a relationship that would span years.

Unlike music videos or touring, festivals operated at a completely different scale. Multiple stages, thousands of fans, nonstop performances, and countless moments unfolding all at once. There were no second takes and no opportunities to ask an artist to do it again. Everything had to be captured in real time.

Year after year, Kenny returned to Four Chord, documenting the energy, the artists, and the community that made the festival special. With each event, the relationship between the festival and his work continued to grow stronger.

Today, after years of creating recap films, artist content, and documenting the festival's evolution, Kenny is recognized as the official Director of Video Content for Four Chord Music Festival. What began as a single opportunity from Rishi Bahl became one of the longest-running creative partnerships of his career.

006

NEW YORK CITY

NEW YORK CITY

Speed. Pressure. Volume. Attention.

The relationships built through The Big Time and the Sheetz partnership eventually led to an opportunity that would change everything. Dylan Leazier and Frank Amabile approached Kenny with an idea to help build a new creative agency called Unknxwn. Without hesitation, he was all in.

Just before the move, Dylan connected Kenny with Gary Vaynerchuk. What followed was one of the biggest opportunities of his career: a position at VaynerMedia working as one of GaryVee's personal videographers. It was a defining moment. Shortly after, the team packed their bags and moved to New York City, stepping into an entirely new chapter.

Working alongside Gary provided a completely different perspective on content creation. It was no longer just about making something look good. It was about understanding attention, storytelling, branding, and consumer behavior. Kenny began learning the difference between creating content and creating content with purpose. For the first time, the worlds of filmmaking and marketing collided.

Outside of VaynerMedia, Unknxwn continued to grow. The team created content for restaurants, nightclubs, entrepreneurs, and brands throughout New York City, building relationships and opening doors with every project. The network expanded rapidly, and opportunities seemed to appear around every corner.

The stars had aligned. From a borrowed camera in Pittsburgh to working alongside some of the biggest names in business and media, the journey had exceeded anything Kenny could have imagined. The dream that once felt distant was now unfolding in real time, and the lessons learned in New York would continue to shape everything that came next.

007

BACK TO LOS ANGELES

DOPE

The camera moved into business, travel, and brand building.

After his time in New York City, Kenny was presented with another opportunity that seemed impossible to pass up. Rob Gough, founder of DOPE, invited him to move into a home in the Hollywood Hills and become his personal videographer. Before long, Kenny found himself living in Los Angeles once again, camera in hand, documenting life and business every single day.

The role offered a front-row seat to a world few people ever get to experience. From business meetings and luxury real estate to private events and high-level networking, every day introduced new people, new opportunities, and new lessons. The pace was relentless, but so was the growth.

As the content expanded, so did the network. The connections became bigger, the rooms became more exclusive, and the conversations became more influential. What once felt like distant dreams were now becoming part of everyday life.

For Kenny, this chapter wasn't just about documenting someone else's success. It was about witnessing firsthand what was possible when vision, execution, and relentless work ethic came together. The experience reinforced a belief that had followed him since the beginning: the bigger the dream, the more important it is to put yourself in the rooms where those dreams are being built.

008

BUILDING ARTISTS

FRESCO TREY

Some chapters are about helping someone else reach theirs.

While filming a show in Memphis, Kenny was introduced to an artist named Fresco Trey. It didn't take long to recognize that there was something special about him. The talent was undeniable. After returning home, Kenny shared what he had seen with the Unknxwn team, and together they decided to go all in.

What followed was six months of relentless work. The team took on every aspect of Trey's career, helping shape the vision, strategy, content, and opportunities needed to turn potential into momentum. While much of the world slowed down during the COVID-19 pandemic, they did the opposite.

Studio after studio, city after city, they traveled across the country creating music, filming content, building relationships, and chasing opportunities. The days blurred together. Long drives, late nights, and constant movement became the norm. Everyone involved believed they were building something bigger than themselves, and nobody was willing to let off the gas.

The years of connections, experience, and hard-earned relationships began to pay off. Doors opened, opportunities multiplied, and the momentum continued to grow. What started as a chance encounter at a show in Memphis eventually led to a record deal with Warner Records, validating the belief that talent, paired with relentless execution, can change everything.

For Kenny, the chapter represented more than documenting an artist's rise. It was proof that storytelling, strategy, and persistence could help turn a dream into reality. Watching the journey unfold from the inside became one of the clearest examples of what can happen when the right people commit fully to a shared vision.

009

ATHLETES & BRANDS

THE PROFESSIONALS

The lens kept widening.

Following the success of the Fresco Trey chapter, new opportunities continued to emerge. Kenny found himself spending more time in Miami, working alongside high-profile athletes and entering a world that few people ever get the chance to experience firsthand.

From boxing legend Evander Holyfield to NBA All-Star Victor Oladipo, the projects continued to grow in scale and visibility. Whether documenting training sessions, creating brand content, or capturing moments behind the scenes, the work remained the same at its core: tell a story people can connect with.

The athlete world introduced a different perspective. The discipline, sacrifice, and relentless pursuit of excellence mirrored many of the lessons Kenny had learned throughout his own journey. Success at the highest level rarely happened by accident. It was built through consistency, preparation, and years of unseen work.

As the projects expanded, so did the network. New relationships were formed, new opportunities surfaced, and the circle continued to grow. The camera had become more than a tool for creating content. It had become a passport into worlds that once felt impossible to reach.

By this point, the story had stretched far beyond music videos and local bands. From artists and entrepreneurs to world-class athletes, every chapter reinforced the same belief: meaningful relationships and a commitment to excellence will always open doors that talent alone cannot.

010

TO NEW BEGINNINGS

DIRTY MARTINI

The company did not start from nothing. It started from everything.

Looking back, Dirty Martini Studios was never created in a single moment. It was built piece by piece through every chapter that came before it. The music videos. The move to Los Angeles. The documentary across all 48 states. The tours. The festivals. The agencies. The artists. The athletes. Every experience added another layer to the foundation.

Each chapter introduced new lessons, new relationships, and new perspectives. Some moments were victories. Others were failures. There were years filled with uncertainty, long drives, sleepless nights, and impossible goals. But every experience helped shape the vision for what Dirty Martini would eventually become.

What started with a borrowed camera in 2011 had evolved into something far greater than Kenny could have imagined. The journey had crossed the country countless times, connected him with artists, entrepreneurs, athletes, and industry leaders, and provided a front-row seat to stories from every walk of life.

Dirty Martini Studios became the culmination of all those experiences. A place where storytelling, strategy, creativity, and marketing could exist under one roof. Not just creating content for the sake of content, but helping people tell stories that matter and build something bigger than themselves.

The story is still being written. But everything that exists today can be traced back to a single decision made in June of 2011: borrowing a camera and taking a chance on an idea. The chapters may have changed, but the mission remains the same: tell stories worth remembering.

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